Cyber Security Event

Axis Capital

Project: Cyber Security Event
Location: Inflatable Igloos in Leake Street Arches, Waterloo, London
Audience: 100

Axis Capital staged a Cyber Risk event in some of London’s disused railway tunnels.

Billed as ‘a celebration of urban art, dining and entertainment’, Waterloo’s Leake Street Arches provided an edgy backdrop to the industrial stage set Multimedia Plus devised and installed. The grungy-looking tunnels were transformed to host 100+ companies interested in cyber security.

Guy Ferguson, Chief Creative Technologist at Multimedia Plus comments: “In the tunnels, all the cabling and services ducting is exposed, so—in keeping with this stripped back feel—we used galvanised cable tray and perforated stainless steel exhaust pipe to dress the stage either side of the set and projection screen.

“Our inflatable igloos just about squeezed into the width of the tunnel—we used two of these for breakout rooms, where the client delivered presentations about mitigating cyber risk.

“The floor of the venue was a little too rustic, so we used recyclable carpet to cover the entire space.”

The Multimedia Plus team took over the Rat Bar (using it as reception in the morning) and two tunnels, creating a cyber lounge meeting area, plenary theatre and 3 breakout spaces.

Guy picks up the story: “To brand the event further, we projected video graphics (run with Watchout)  projected on to igloos, walls and bare brick and concrete pillars. The client organised an interactive live competition,  asking us to hide codes within the projected and printed graphics—those delegates who collected all the codes, were able to decipher a message which led them to a prize. It was a really interesting and innovative way to keep people engaged through the day.

“Our client was great to work with. Considering how bare and basic the venue was, they demonstrated huge trust in our creativity and technical know how. I’m pleased to say that trust paid off!”

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