Project: Interactive Retail Installation for Selfridges Centenary Celebrations
Location: Selfridges, Oxford Street, London
Multimedia Plus is extremely honoured to be associated with Selfridges, one of the most prestigious and exclusive department stores in London. We were asked to proved visual media and display technology for an interactive retail installation for Selfridges centenary celebrations.
The event was held in the Ultra Lounge in the store basement and consisted of a spectacular exhibition display that presented the full, in-depth story of the history of Selfridges. MMP provided interactive touch-screen technology, visual video displays and a full miniature presentation theatre, which seated 20 guests. MMP also created animated content depicting the developing story of how the store has change over its 100 year history. The installation was in place for a period of one month.