Saab

Saab

Project: Opening of Saab Flagship Showroom
Location: Piccadilly, London

Saab wanted to celebrate the opening of its new flagship London show room in Piccadilly. The brief was to design a themed space that would reflect the Swedish ‘Ice Hotel’. Using special techniques developed for the James Bond film Die Another Day, our set builders created an ice cool feel using vac-form plastic sheets, cellophane and epsom salts to deliver a thoroughly Scandinavian experience! Working with the architects and designers we developed a look and feel using existing lighting tracks fitted with exhibition lighting.

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