Project: Opening of Saab Flagship Showroom
Location: Piccadilly, London
Saab wanted to celebrate the opening of its new flagship London show room in Piccadilly. The brief was to design a themed space that would reflect the Swedish ‘Ice Hotel’. Using special techniques developed for the James Bond film Die Another Day, our set builders created an ice cool feel using vac-form plastic sheets, cellophane and epsom salts to deliver a thoroughly Scandinavian experience! Working with the architects and designers we developed a look and feel using existing lighting tracks fitted with exhibition lighting.