I was recently asked if I could help stage a local dealership car launch; not just any car, but the new Aston Martin Vanquish launch! Their requirements were simple, but like all car-related conferences and launches the standards are high.
We were asked to stage the launch at a very smart local restaurant that had had all its chairs and tables cleared. We chose to rear project from a small private dining room and hide all technology.
Getting the car in to the restaurant was exciting, this burbling beast of a car only just fitted with millimetres to spare through the entrance, even after they had removed the glass doors.
I can only say it really does sound as good as it looks!