Peugeot
Project: Product launch & dealer conference
Location: Battersea Evolution
Agency: AddingValue
After an intensely competitive eight way pitch, Multimedia Plus and their agency partner Addingvalue, were extremely proud to be selected by Peugeot UK to deliver their very significant “Rebranding Conference” and launch event of their much awaited new car the RCZ to their Dealer network.
During the day, over 450 Dealer principals and senior management came to this prestigious event, that was held at Battersea Evolution in London.
The production design was based around a 40 metre widescreen stage set, allowing for a variety of new vehicles to move on and off stage with ease. The Peugeot management team presented their vision and marketing plans within the day time presentation. The ultimate aspect of the event was the very important reveal of the new Peugeot logo and Branding as well as introducing the beautifully designed new Peugeot RCZ coupe, this was done using theatrical special effects and pyrotechnics to create spectacular visual impact designed to generate excitement and enthusiasm across the whole dealer network.
In the evening over 800 guests were treated to a very special gala dinner celebration with a stunning array of star studded entertainment. The culmination of the evening was a breathtaking performance by the high octane dance group, “Flawless”
90 second highlights video from the event
