Project: Annual Wine Festival
Location: Royal Horticultural Halls, London
Laithwaite’s Wine came to Multimedia Plus directly to help them celebrate their 40th business anniversary by recreating in virtual form their beautiful Wine “Chai”, one of their main business locations in South West France. Le Chai au Quai, which stands on the banks of the majestic Dordogne river, was replicated (both interior and exterior) using huge digital canvas prints built into the mezzanine of the Royal Horticultural Hall in London. This characterful display feature created a spectacular centre piece for the main Wines Festival. In addition there was a celebration party and themed banquet within the Lawrence Hall.