DAF Trucks Sales Conference

DAF Trucks Sales Conference: Power to Perform

Project: DAF Trucks Sales Conference and After-Sales Conference
Location: The Midland Hotel, Manchester
Spec: 3 projector widescreen with mapped feature side screens
Audience: DAF Dealers, DAF Management, Sales and After Sales Staff

DAF Trucks hosted back-to-back Dealer events at the Midland Hotel in Manchester, first presenting to its sales teams and then to its after sales teams.

The two events, which spanned 2 days were themed ‘Power to Perform’ and combined business updates, motivational sessions and a celebratory element—the latter of which focused on how well the dealer community had performed during the last financial year.

At the end of day 1, attendees enjoyed a gala dinner with guest speaker Richard West, who gave a presentation on the parallels between team performance in F1 and team performance in business.

In the run up to the event, Multimedia Plus set up a mini widescreen rig (including lectern, speakers and mics) at DAF head office, so that each speaker could rehearse.

Multimedia Plus shot and edited some footage of two key speakers who were staging a ‘Two Ronnies’ skit to introduce their session in an amusing and entertaining fashion.

Despite a rather restricted space and a low ceiling at the venue, Multimedia Plus managed to fit the 3-projector, panoramic wide screen set and rig, plus multiple side projected columns. Onto these columns they projected graphic-rich Keynote presentations to add greater visual dynamics to the 12 different speakers.

On the day, the Multimedia Plus team used NewTek’s innovative ‘Network Device Interface’ (NDI) technology, which enables compatible systems, devices, and applications to connect and communicate over IP to share a wide range of video, audio, and data.

Chief Creative Technologist, Guy Ferguson explained: “We captured widescreen Keynote from 4K screen through NDI and outputted via Watchout. Using NDI/vMIx, we controlled comfort monitors for the speakers, including picture in picture, a countdown timer, speaker notes and live messages. At the awards ceremony gala dinner, we used a CCTV-type rig to capture footage of the award winners in their seats and as they came up to the podium. It was all very Hollywood!”

Attendee and recipient of “Dealer of the Year 2017”, Sukhdev Singh from Imperial Commercials commented: “Thanks for excellent planning and execution of both conferences—a superb balance of business, motivation and celebration.”

Russell Patmore, DAF Business Planning Director added: “Thank you to you and your teams for your incredible efforts in going the extra mile and pulling everything together—it was very much appreciated by both the Dealers and DAF. Sukhdev’s note is representative of the feedback I received following both events. Well done!”

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